.NEARLY ONE BILLION individuals are actually casting their votes in India's basic political election. It is actually the biggest democratic exercise in background-- and also can likewise be one of the most expensive. Investing is expected to reach 1.35 trn rupees ($ 16bn), depending on to the Facility for Media Studies (CMS), an Indian charitable. That would certainly be actually greater than double the amount devoted in the previous political election in 2019 and also also go over the cash money sprayed in America's governmental political election in 2020. Why do Indian political celebrations invest such extensive amounts?